For contacts in your database:

♦Convenience for people who can sign up and pay 24 X 7

♦Details are published to your web site - including mapping URL's as to location for participants

♦Reduces admin on your staff, printing badges, people entering their data, reducing financial admin

For your organisation:

♦Future invitation cost can be reduced by understanding who attended in the past and who did not

♦Which marketing campaigns and events are the most successful

♦You can monitor events to understand which are filling up and react appropriately

♦Reminder emails go to participants a set time before the event

♦Tasks and reminders for staff are automated so things do not go undone