For contacts in your database:

♦Convenience for people who can renew and submit applications for membership and pay 24 X 7

♦Your staff answer less phone calls - people can view expiry dates, membership history, and pay online

For your organisation:

♦Understand history and people's interest in your organisation

♦Provide a better service by automating communication with members

♦Templates and lists make email and letters easy, less time consuming, and more effective